Writing

Notes on short-form, organic reach, and getting more out of footage that already exists.

AI Does Not Make a Bad Workflow SmartIt makes the workflow faster, which is both the danger and the opportunity for every comms team that’s been told to “use AI.” Stop Trying to Say Everything in One VideoA little confusion is how curiosity starts, and the long recording you already have is full of short moments that can start it. Your First Audience Is the PlatformMost “just be yourself, just be consistent” advice skips the gatekeeper that decides whether anyone sees your video at all.

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