Category: Uncategorized
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It makes the workflow faster, which is both the danger and the opportunity for every comms team that’s been told to “use AI.” AI does not make a bad workflow smart. It makes it faster. That sounds like a warning, and it is. It’s also the reason I’m still excited about this stuff. AI is…
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A little confusion is how curiosity starts, and the long recording you already have is full of short moments that can start it. “People are confused about our message.” I hear that from teams who’ve just started posting short-form video. They say it like it’s bad news. If you’re running a short-form campaign, it might…
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Most “just be yourself, just be consistent” advice skips the gatekeeper that decides whether anyone sees your video at all. It’s weird how often we confuse effort with progress. You finally get the green light to post more video. You carve out the time. You film it, cut it, share it. You’re proud of it.…
Social Experiment 